Head of Customer Franchise,
Citibank Global Consumer Banking
Priscilla Ng is the Head of Customer Franchise for Citibank Global Consumer Banking. In this new role, she oversees Marketing, Digital Banking, Client Experience, Decision Management, and Business Learning & Development functions for the Bank. Priscilla is responsible for managing all these functions in order to grow the franchise by developing customer management strategy for different customer segments and creating the best- in-class client experience at different touch points and channels based on clients’ needs.
Prior to her current position, she was the Head of Customer Segment and Mortgage responsible for the management and formulation of client centric proposition for the bank’s retail customer segments in Hong Kong. The whole client spectrum covers the high-net-worth individual, affluent, emerging affluent, international personal banking and SME segment. She was also responsible for the development and growth of the bank’s mortgage business.
Priscilla joined Citibank in 2001 and since then has held various positions in the bank. Priscilla was appointed Country Marketing Director in 2011, responsible for the bank’s overall marketing and branding strategies, as well as the marketing and business development of all consumer banking segments, leading the expansion of Citibank’s retail presence in Hong Kong, and revamping the value proposition of the bank’s offerings.
Priscilla graduated from the Chinese University of Hong Kong with a Bachelor of Arts degree in Social Science, majoring in Economics.